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Profit-Sharing between an Open-Source Firm and Application Developers -- Maximizing Profits from Applications and In-Application Advertisements
Industrial Marketing Management
  • Nobuyuki Fukawa, Missouri University of Science and Technology
  • Yanzhi Zhang, Missouri University of Science and Technology

More and more for-profit organizations are promoting their products using open-source strategies. In Google's Android open-source project, the open-source firm and application developers share profits from the sales of paid applications and advertisements in free applications. Recently, the open-source strategy has received considerable attention in the literature. However, the profit-sharing model and in-application advertisements have not been well studied in the context of an open-source business. These are critical gaps in the literature, since the open-source firm may utilize a profit-sharing scheme to exercise non-coercive power and to grow the user network and advertising business. We propose a model to understand how the profit-share percentage and the percentage of paid applications, in relation to the size of the user network, affect the open-source firm's profits from applications and in-application advertisements. Our study shows that growing the user network does not necessarily increase the open-source firm's profit. Further, the study suggests that the optimal profit-share percentage maximizing the open-source firm's profit from advertisements is lower than that maximizing the profit from applications. Additionally, our study illustrates a potential threat of application developers' opportunistic behavior against the open-source firm.

Business and Information Technology
Second Department
Mathematics and Statistics
Research Center/Lab(s)
Center for High Performance Computing Research
Keywords and Phrases
  • Open-source strategy,
  • Profit-sharing,
  • B2B relationships,
  • In-application advertisements,
  • Profit maximization
Document Type
Article - Journal
Document Version
File Type
© 2015 Elsevier, All rights reserved.
Publication Date
Citation Information
Nobuyuki Fukawa and Yanzhi Zhang. "Profit-Sharing between an Open-Source Firm and Application Developers -- Maximizing Profits from Applications and In-Application Advertisements" Industrial Marketing Management Vol. 48 (2015) p. 111 - 120 ISSN: 0001-9850
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