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Presentation
The effect of the visual gender of an embodied agent: A cross-cultural comparison
The Annual Conference of American Educational Research Association (AERA). (2013)
  • Yanghee Kim, Utah State University
  • A Guiz
  • A Silveryarg
  • M Haake
  • T Chen
  • N Kim
Abstract

This study explored if the visual gender representations (androgynous, male, or female) of an embodied agent would influence students’ perceptions of their agent and their attitudes toward the agent as their conversational partner. The study also explored if students’ gender and cultural background would interact with the agent’s visual gender to influence their perceptions and attitudes. Participants were 208 early-teen students sampled from US and South Korea. The results revealed that student gender was a significant factor for influencing students' perceptions and attitudes and that the students showed positive attitudes toward an androgynous agent more than toward a gendered agent (either male or female)

Keywords
  • embodied conversational agents,
  • agent gender,
  • agent design,
  • virtual peers,
  • pedagogical agents,
  • learning companions,
  • social interaction,
  • online learning,
  • motivation,
  • math learning,
  • learner affect,
  • social cognition,
  • cross cultural studies
Publication Date
January, 2013
Citation Information
Yanghee Kim, A Guiz, A Silveryarg, M Haake, et al.. "The effect of the visual gender of an embodied agent: A cross-cultural comparison" The Annual Conference of American Educational Research Association (AERA). (2013)
Available at: http://works.bepress.com/yanghee_kim/57/