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Pedagogical Agents as Social Models to Influence Learner Attitudes
Educational Technology
  • Yanghee Kim, Utah State University
  • A. Baylor
Document Type
Educational Technology Publications
Publication Date
Based on social-cognitive theory, we describe the role of pedagogical agents as “social models.” In several experimental studies we have found that pedagogical agents as social models can effectively persuade and motivate learners. We briefly describe two on-going projects where agents as social models are employed to enhance young women’s motivation and attitudes toward math and engineering.
Originally published in Educational Technology.
Copyright: Educational Technology Publications. Posted here with permission.
Citation Information
Kim, Y., & Baylor, A. L. (2007). Pedagogical agents as social models to influence learner attitudes. Educational Technology, 47(1), 23-28.