"How Much is Too Much? The Effect of Offline Call Intensity on Online Purchase of Digital Services" by Xingyue Zhang

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How Much is Too Much? The Effect of Offline Call Intensity on Online Purchase of Digital Services

Production and Operations Management (2019)

Xingyue Zhang, University of Washington
Yuliang Yao, Lehigh University

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Disciplines

Economics and
Marketing

Publication Date

October 25, 2019

DOI

10.1111/poms.13124

Citation Information

Xingyue Zhang and Yuliang Yao. "How Much is Too Much? The Effect of Offline Call Intensity on Online Purchase of Digital Services" Production and Operations Management (2019)
Available at: http://works.bepress.com/xingyue-zhang/1/