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Selected Works of Xinfang Wang
Presentation
A Column Generation Approach to Optimal Product Line Design
INFORMS Annual Meeting (2005)
  • Xinfang Wang, Georgia Southern University
Abstract
Column generation (CG) is proposed to solve the product line design problem. The product line design problem is defined as determining the product attributes of a set of products for a firm to offer so as to maximize its market share provided by the set of products in the line. Our empirical results suggest that an LP-based heuristic using column generation performs quite well.
Keywords
  • Column generation,
  • Product line design problem,
  • Product attribute
Disciplines
Publication Date
November 15, 2005
Location
San Francisco, CA
Citation Information
Xinfang Wang. "A Column Generation Approach to Optimal Product Line Design" INFORMS Annual Meeting (2005)
Available at: http://works.bepress.com/xinfang_wang/11/