Article
The Impact the Price Promotion Has on the Manufacturer's Performance
International Conference on Operations Research and Enterprise Systems
Status
Faculty
School
School of Economics and Business Administration
Department
Business Analytics
Document Type
Proceeding
Publication Date
2-1-2013
Description/Abstract
Wenting Pan, Business Analytics; Yung-Jae Lee, Marketing; Xiaotian Tina Zhang, Finance
Original Citation
Pan, W., Lee, Y. J., & Zhang, T. (2013, Feb). The Impact the price promotion has on the manufacturer's performance.ICORES (International Conference on Operations Research and Enterprise Systems), 343-346
Citation Information
Wenting Pan, Yung-Jae Lee and Xiaotian Tina Zhang. "The Impact the Price Promotion Has on the Manufacturer's Performance" International Conference on Operations Research and Enterprise Systems (2013) p. 343 - 346 Available at: http://works.bepress.com/xiaotian-zhang/17/