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Selected Works of Wulan Purnama Sari
Article
Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention
Jurnal Komunikasi (2022)
  • Keni Keni, Tarumanagara University
  • Ai Ping Teoh, Universiti Sains Malaysia
  • Wulan Purnama Sari, Tarumanagara University
Link
Disciplines
Publication Date
July 1, 2022
DOI
10.24912/jk.v14i1.11847
Citation Information
Keni Keni, Ai Ping Teoh and Wulan Purnama Sari. "Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention" Jurnal Komunikasi Vol. 14 Iss. 1 (2022) p. 237 - 250 ISSN: 2085-1979
Available at: http://works.bepress.com/wulan-purnamasari/81/
Creative Commons license
Creative Commons License
This work is licensed under a Creative Commons CC_BY-NC-SA International License.