"The Effect of Advertising on Customer Engagement (Study of Ad Oronamin C in Generation Z)" by Wulan Purnama Sari

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The Effect of Advertising on Customer Engagement (Study of Ad Oronamin C in Generation Z)

Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) (2021)

Wulan Purnama Sari, Tarumanagara University

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Disciplines

Social and Behavioral Sciences and
Communication

Publication Date

Summer August 8, 2021

DOI

https://doi.org/10.2991/assehr.k.210805.109

Citation Information

Wulan Purnama Sari. "The Effect of Advertising on Customer Engagement (Study of Ad Oronamin C in Generation Z)" Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) Vol. 570 (2021) p. 691 - 696 ISSN: 2352-5398
Available at: http://works.bepress.com/wulan-purnamasari/64/

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