This study proposes that partners who communicate mutual respect to each other develop integrative interaction that is a foundation for innovation. Structural equation analysis suggests that reflecting upon and improving interaction between supplier and customer organizations can contribute to resource exchange between partners that results in innovation in supply chain partnerships. Results also indicate that the confirmation of social face is an important antecedent to these useful integrative interaction patterns. These findings were interpreted as reaffirming the value of relationships for making partnerships effective and that the constructive application of the value of social face can promote open discussion and innovation in China.
Copyright © 2007 John Wiley & Sons, Ltd
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