The sky-rocketing evolution of web technologies and standards has fueled development of a raft of highly interactive, collaborative and personalizable Internet applications. Librarians and other information professionals are exploring innovative and creative ways to deliver increasingly indispensable web-based, media-rich content and services in order to encourage, as well as cultivate, a network of expanding communities across a geographically-swelling patron base.

Focusing upon the field of health informatics, we explore a wide range of technologies, based on two key elements of effective communication and value creation: personalization and interaction that will improve patrons’ information access experiences; unlocking and unblocking new outreach opportunities; facilitating community building; and lowering delivery cost.