The keynote speaker for this conference, Dr. B.J. Fogg, defines persuasive technology as, “interactive computing systems designed to change people’s attitudes and behaviors.” Such changes find their origin in changes in people’s motivation. The coaching possibilities of technology may be viewed as an embellishment of conditioning and behavior therapy. With respect to aging, most people want to live a long life—indeed as long as possible—but they don’t want to grow old. Literally dozens of formal and informal surveys about the ambitions and desired activities of old people have been performed [2]. The results highlight the desire of older persons to maintain their accustomed way of life, maintain and identify new social contacts; and identify and develop new recreational, educational and artistic activities, some that replace or modify earlier ones associated with family and work. With this background in mind, we will discuss persuasive technology as coaching benefits in relation to the ambitions, activities and wisdom of people as they age.