"The Relevance Accessibility Model of Advertising Effectiveness" by William Baker

Selected Works of William E. Baker

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Contribution to Book

The Relevance Accessibility Model of Advertising Effectiveness

Department of Marketing

William Baker, The University of Akron

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Document Type

Contribution to Book

Publication Date

10-1-1991

Citation Information

William Baker. "The Relevance Accessibility Model of Advertising Effectiveness" (1991) p. 49 - 88
Available at: http://works.bepress.com/william_baker/58/