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Article
A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior.
Journal of Academy of Marketing Science
  • William Baker, The University of Akron
  • James M Sinkula
  • Thomas Noordewier
Document Type
Article
Publication Date
10-1-1997
Abstract
The authors review the concept of organizational learning and present a broad conceptual framework for its modeling. Within this framework, one specific process for market-based organizational learning is postulated. An empirical test of this model leads the authors to conclude that a more positive learning orientation (a value-based construct) will directly result in increased market information generation and dissemination (knowledge-based constructs), which, in turn, directly affects the degree to which an organization makes changes in its marketing strategies (a behavioral construct). Managerial implications are discussed.
Citation Information
William Baker, James M Sinkula and Thomas Noordewier. "A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior." Journal of Academy of Marketing Science Vol. 25 (1997) p. 305 - 318
Available at: http://works.bepress.com/william_baker/52/