Skip to main content
Article
Establishing Cognitive Legitimacy in Emerging Organizations: The Role of Prestige
Journal of Small Business Strategy
  • Cheryl R. Mitteness, Northeastern University
  • Melissa S. Baucus, University of Louisville
  • William I. Norton, Jr., Georgia Southern University
Document Type
Article
Publication Date
1-1-2013
Abstract
Entrepreneurs with venture ideas must establish cognitive legitimacy so they can acquire essential resources needed for survival. We extend the concept of cognitive legitimacy by developing a model through which entrepreneurs in emerging high growth organizations attempt to establish and build cognitive legitimacy. This is based on the composition of their new venture team and advisory board. Novice entrepreneurs can draw on the prestige of their new venture team and advisory board to enhance perceptions of their emerging organization's cognitive legitimacy. Novelty of the venture idea moderates relationships between both new venture team prestige and advisory board prestige and cognitive legitimacy; thus entrepreneurs whose emerging organizations rely on highly novel products or services will likely need to establish higher levels of prestige to create cognitive legitimacy.
Comments

Publisher Statement:

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.

The Journal of Small Business Strategy (the “Publisher”) and the Author(s) agree as follows:

"The right to use and distribute the Work on the Author(s)’s Web site and on the Author(s)’s university’s institute repository."

Citation Information
Cheryl R. Mitteness, Melissa S. Baucus and William I. Norton. "Establishing Cognitive Legitimacy in Emerging Organizations: The Role of Prestige" Journal of Small Business Strategy Vol. 23 Iss. 1 (2013) p. 71 - 91
Available at: http://works.bepress.com/william-norton/35/