Article
Targeting Millennials: Social Media Strategies within Higher Education
College and University
Publication Date
1-1-2015
Abstract
Using a quantitative survey method with an online questionnaire as the data collection tool, the author surveyed 189 social media managers working at American Higher Education institutions to identify forms of social media in use, along with the most popular strategies that colleges and universities use with Facebook.
Disciplines
Citation Information
Whitney L. Sessa. "Targeting Millennials: Social Media Strategies within Higher Education" College and University Vol. 90 Iss. 1 (2015) p. 2 - 11 ISSN: 0010-0889 Available at: http://works.bepress.com/whitney-lehmann/14/