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Selected Works of Whitney S. Lehmann

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Associate Professor

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Whitney Lehmann, Ph.D., APR, is an associate professor of communication for NSU's Department of Communication, Media, and the Arts within the Halmos College of Arts and Sciences where she teaches undergraduate and graduate courses in public relations, social media, and communication.

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About Whitney S. Lehmann

Whitney Lehmann, Ph.D., APR, is an associate professor of communication for NSU's Department of Communication, Media, and the Arts within the Halmos College of Arts and Sciences where she teaches undergraduate and graduate courses in public relations, social media, and communication.

Positions

2020 - Present	Associate Professor, Nova Southeastern University ‐ Halmos College of Arts and Sciences - Department of Communications, Media, and the Arts
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2016 - 2020	Assistant Professor, Nova Southeastern University ‐ College of Arts, Humanities, and Social Sciences
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2017 - 2019	Communications Manager, Nova Southeastern University
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2015 - 2016	Public Relations Manager, Seminole Hard Rock Hotel & Casino Hollywood
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2014	Social Media Manager, Miami International Airport
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2011 - 2014	Web Writer, Barry University ‐ Department of Web Marketing
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2011 - 2013	Research Assistant, University of Miami ‐ School of Communication
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2008 - 2009	Reporter, The Miami Herald
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Disciplines

Arts and Humanities, Social and Behavioral Sciences, and Communication

Research Interests

public relations, social media, and higher education

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Professional Service and Affiliations

2017 - Present	Member, National Communication Association
2013 - Present	Member, Florida Communication Association
2009 - Present	Member, Public Relations Society of America - Greater Fort Lauderdale Chapter
	Faculty Adviser, Nova Southeastern University Public Relations Student Society of America (NSU PRSSA)

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Honors and Awards

Honors and Awards

(2019) Department of the Year, 2019 PR Wizard Awards - PRSA Greater Fort Lauderdale Chapter, NSU Department of Writing and Communication
(2019) Finalist, 2019 Radiance Awards / 2019 PRSA Sunshine District Awards
(2018) Nominee, Communicator of the Year - 2018 PR Wizard Awards, PRSA Greater Fort Lauderdale Chapter
Most Outstanding Graduate Student - M.A. in Print Journalism, University of Miami

Courses

COMM 2100: Mass Media
COMM 2040: Public Relations Writing
COMM 3200: Principles of Public Relations
COMM 4200: Public Relations Campaigns
COMM 4300: Social Media Theory and Practice
SPCH 2000: Fundamentals of Human Communication

Education

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2018	Accreditation in Public Relations (APR), Universal Accreditation Board (UAB)
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2011 - 2015	Ph.D., Communication, University of Miami
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2008 - 2009	M.A., Print Journalism, University of Miami
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2004 - 2008	B.S., Journalism, University of Florida
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Links

Nova Southeastern University Profile Page

Contact Information

(954) 262-3059

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Articles
Books and Book Contributions
Presentations
Workshops

Articles (5)

Social Media and Communication Centers: An Introduction (Janine Morris, Whitney Sessa Lehmann and Kevin Dvorak) Communication Center Journal (2019)

While many communication centers actively use social media to engage with different publics, there is a need for scholarship addressing how centers can best use social media to enhance student professional development, cross-campus connections, branding, ...

The Influence of Electronic Word-of-Mouth on College Search and Choice (Whitney L. Sessa) College and University Journal (2017)

This study used an online questionnaire to survey first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to ...

Targeting Millennials: Social Media Strategies within Higher Education (Whitney L. Sessa) College and University (2015)

Using a quantitative survey method with an online questionnaire as the data collection tool, the author surveyed 189 social media managers working at American Higher Education institutions to identify forms of social media in use, ...

Framing of Osama bin Laden's Death: A Global Perspective (Whitney L. Sessa, Michael F. North and Katie Lang) International Communication Research Journal (2014)

Media framing of Osama bin Laden's death was examined in four international, 24-hour news networks: CNN.com, BBC World News, Al Jazeera English and Al Arabiya English. This study found no association between news network and ...

Male Circumcision for HIV Prevention: Predicting Behavioral Intention and Attitude (Jyotika Ramaprasad, Katharina Lang and Whitney Sessa Lehmann) The International Journal of Communication and Health (2014)

Following three landmark studies in South Africa, Kenya and Uganda that found male circumcision significantly reduced the risk of female-to-male transmission of HIV, researchers have argued that consideration should be given to the acceptability and ...

Books and Book Contributions (1)

The Public Relations Writer’s Handbook (Whitney S Lehmann) CAHSS Faculty Books and Book Chapters (2019)

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used ...

Presentations (9)

Launching a Strategic Social Media Presence for the NSU Write from the Start Writing and Communication Center (Janine Morris, Whitney Sessa Lehmann, Nikki Chasteen, et al.) CAHSS Faculty Presentations, Proceedings, Lectures, and Symposia (2019)

This presentation will offer a case study of one writing center’s implementation and use of social media, and provide participants with strategies and suggestions for enhancing social media use in their writing centers. The NSU ...

Creating Experiential Learning Opportunities for Students That Tie into Your Department’s Goals (Whitney Sessa Lehmann) CAHSS Faculty Presentations, Proceedings, Lectures, and Symposia (2018)

How to Create a Brand and Identity for Your Organization (Whitney Sessa Lehmann) CAHSS Faculty Presentations, Proceedings, Lectures, and Symposia (2018)

Learn how to create a brand identity for your organization using social media apps and apply this branding to your organization’s various forms of marketing, including print, the web, email and social media.

The Influence of Electronic Word-of-Mouth on College Search and Choice (Whitney Sessa Lehmann) CAHSS Faculty Presentations, Proceedings, Lectures, and Symposia (2017)

Put Your Best Foot Forward Online: How to Develop an Online Portfolio (Whitney S Lehmann) Communication, Media, and Arts Proceedings, Presentations, Speeches, and Lectures (2017)

Targeting Millennials: Social Media Strategies within Higher Education (Whitney Sessa Lehmann) CAHSS Faculty Presentations, Proceedings, Lectures, and Symposia (2013)

Framing the Death of Osama Bin Laden: A Global Perspective (Whitney Sessa Lehmann, M. North and K. Lang) CAHSS Faculty Presentations, Proceedings, Lectures, and Symposia (2013)

Male Circumcision for HIV Prevention: Predicting Behavioral Intention and Attitude (J. Ramaprasad, Whitney Sessa Lehmann and K. Lang) CAHSS Faculty Presentations, Proceedings, Lectures, and Symposia (2012)

Narratives of Othering: Immigrants in South Africa's Newspapers (J. Ramaprasad, K. Lang and Whitney Sessa Lehmann) CAHSS Faculty Presentations, Proceedings, Lectures, and Symposia (2012)

Workshops (3)

How to Get Your Book Published (Whitney S Lehmann) Communication, Media, and Arts Proceedings, Presentations, Speeches, and Lectures (2020)

How to Build Your Resume or CV (Whitney S Lehmann) Communication, Media, and Arts Proceedings, Presentations, Speeches, and Lectures (2020)

Build Your Brand: Creating Digital Portfolios that Stand Out (Whitney S Lehmann) Communication, Media, and Arts Proceedings, Presentations, Speeches, and Lectures (2018)

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