"An Attribution Theory Approach to Corporate Social Responsibility (CSR) Communication: Consumer Response to Consistency-Based CSR Positioning" by Whitney Ginder

Article

An Attribution Theory Approach to Corporate Social Responsibility (CSR) Communication: Consumer Response to Consistency-Based CSR Positioning

(2016)

Whitney Ginder

Link

Disciplines

Public Relations and Advertising,
Business and
Marketing

Publication Date

August 31, 2016

Citation Information

Whitney Ginder. "An Attribution Theory Approach to Corporate Social Responsibility (CSR) Communication: Consumer Response to Consistency-Based CSR Positioning" (2016)
Available at: http://works.bepress.com/whitney-ginder/1/