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Article
Our Hero the Buffoon: Contradictory and Concurrent Burkean Framing of Arizona Governor Evan Mecham
Western Journal of Communication (2003)
  • C. Wesley Buerkle, Louisiana State University
  • Michael E. Mayer, Arizona State University
  • Clark D. Olson, Arizona State University
Abstract
Analyses applying Kenneth Burke's poetic frames connote that the categories operate in isolation of one another. This paper pushes further the use of Burkean framing devices by considering the simultaneous operation of opposing poetic categories. Analysis of letters to the editor in Arizona newspapers demonstrates the polar responses to former Arizona Governor Evan Mecham during the (successful) drive for a recall election. The study explains the use of the oft neglected epic category to frame Mecham as a hero of an intolerant breed of social conservatism while he was concurrently depicted as a buffoon in the burlesque frame to more traditional Republicans.
Publication Date
2003
DOI
10.1080/10570310309374766
Citation Information
C. Wesley Buerkle, Michael E. Mayer and Clark D. Olson. "Our Hero the Buffoon: Contradictory and Concurrent Burkean Framing of Arizona Governor Evan Mecham" Western Journal of Communication Vol. 67 Iss. 2 (2003) p. 187 - 206 ISSN: 1057-0314
Available at: http://works.bepress.com/wesley-buerkle/9/