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Article
Students See, Students Do?: Inducing a Peer Norm Effect for Oral Source Citations
Communication Research Reports
  • C. Wesley Buerkle, East Tennessee State University
  • Christopher C. Gearhart, Tarleton State University
Document Type
Article
Publication Date
4-3-2017
Description

Video modeling was used to establish descriptive norms for proper oral citation performance in a general education public speaking class (N = 191). Three conditions—a control, a peer model video, and a nonpeer model video—were compared for influence on proper citation usage and completeness. Results indicated that students viewing any video performed more complete citations than students not viewing a video. Results were mixed when comparing the effects of the peer model video against the nonpeer model video. Findings suggest norms for proper oral citation behavior can be established through modeling videos.

Citation Information
C. Wesley Buerkle and Christopher C. Gearhart. "Students See, Students Do?: Inducing a Peer Norm Effect for Oral Source Citations" Communication Research Reports Vol. 34 Iss. 2 (2017) p. 115 - 123 ISSN: 0882-4096
Available at: http://works.bepress.com/wesley-buerkle/3/