Subsidy regulation is in a precarious state. While it has been so ever since the conception of the current subsidy regulation regime, the recent disputes between the United States and China over the “double counting” or “double remedies” of subsidies have threatened the mere functionality of the current regime. This Article argues that the double counting controversy reveals the self-contradictions of the current subsidy regulation regime as to the fundamental question of why subsidies need to be regulated. These self-contradictions make it impossible to devise a coherent solution to the double counting problem within the framework of the current subsidy regulation regime and sharpen the need for fundamental reforms of the current regime. This Article puts forward a reform proposal that will solve the double counting problem and, more importantly, will help restore the intellectual foundation of the current subsidy regulation regime.