The need for certification of crop advisors, agronomists, and others in agriculture has not been clearly established. However, in other industries, such as accounting (Certified Public Accountant), and medicine (AMA-certified), certification has become a consumer expectation. Given the complexities of the crop advising profession, it is logical that standards for practice be established by a certification program. In response to this need, the industry has developed certification programs aimed at reassuring the public that individuals involved in agriculture are technically competent, experienced, and committed to ethical production and business practices (Demaray 1994; Hall1995; Peterson 1995).