This is the story of a financial literacy endeavor that sputtered, surged, and then died. While it did not succeed at my institution, I share the story and the resources in the hope that its successes and failures might be of use to others.

Although I had already been a professional librarian for seven years when I took my new position as Graduate Research and Instruction Librarian at East Tennessee State University near the beginning of fall semester 2014, I had never worked in public services. Fortunately, I had been a teacher, received professional training in pedagogy, and was comfortable with the instruction piece of my job. “Outreach” was a little more difficult. For my first effort, I chose something I believed would appeal to a wide diversity of students: money.