The purpose of this study was to 1) better understand the prevalence of a variety of BMPs in the Maumee watershed, 2) identify why farmers choose to adopt certain BMPs, and 3) identify what motivates individual farmer willingness to adopt additional practices on their farm. This information may reveal what, if any, methods may be employed to increase BMP implementation, thereby ultimately improving water quality and protecting associated ecosystem services. Previous research has focused largely on socio-demographic predictors of adoption and economic motivations. To evaluate these complex decision-making processes, this survey incorporates a variety of behavioral and psychological motivators.