In 2019, we conducted a survey of family farms in Iowa with the support of the Beginning Farmer Center and Iowa State University Extension and Outreach. Our goal is to compare the attitudes and motives behind farm succession, with a focus on intangible assets rather than physical assets, revealed in our 2019 survey with those revealed in the 2006 Iowa Farm Transfer Project. Our hope is that the data obtained in 2019 and 2006 in the state of Iowa will provide insights into the mechanics of farm business transfers over time.