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The Impact of Recommendations and Prior Use of Ancilliary Brand Products on Brand Choice: A Study of Brand Loyalty in Optical Products
Australia-New Zealand Marketing Academy Conference, Dunedin, New Zealand, December 1998
  • Wee Liang TAN, Singapore Management University
  • Benjamin L. B. TAN
Publication Type
Conference Paper
Publication Date
1-1998
City or Country
Dunedin, New Zealand
Citation Information
Wee Liang TAN and Benjamin L. B. TAN. "The Impact of Recommendations and Prior Use of Ancilliary Brand Products on Brand Choice: A Study of Brand Loyalty in Optical Products" Australia-New Zealand Marketing Academy Conference, Dunedin, New Zealand, December 1998 (1998)
Available at: http://works.bepress.com/weeliang_tan/52/