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Article
Entrepreneurship in Universities: A Case of Innovative Marketing of New MBA Programs
Proceedings of the [3rd] ENDEC World Conference on Entrepreneurship: Entrepreneurship Challenges for the 21st century
  • Wee Liang TAN, Singapore Management University
Publication Type
Conference Proceeding Article
Publication Date
1-1992
Discipline
ISBN
9789810039110
Publisher
Nanyang Technological University
City or Country
Singapore
Citation Information
Wee Liang TAN. "Entrepreneurship in Universities: A Case of Innovative Marketing of New MBA Programs" Proceedings of the [3rd] ENDEC World Conference on Entrepreneurship: Entrepreneurship Challenges for the 21st century (1992) p. 30 - 36
Available at: http://works.bepress.com/weeliang_tan/132/