Article
Factors Influence on Success Mass Customization
Accounting Faculty Research
Document Type
Conference Proceeding
Publication Date
1-1-2008
Disciplines
Abstract
This paper summarizes the common elements of mass customization (MC). It argues that MC should be viewed as a manufacturing management system that synergizes and integrates all the elements. Then, three factors, customer, technology, and organizational factors are identified. The moderating effects between implemented MC and improved performance are discussed.
Citation Information
Lau, W. K. Elaine (2008). “Factors Influence on Success Mass Customization.” Proceedings of Decision Sciences Institute Conference, Baltimore, MD.
This is a published conference proceeding. The version of record is available from Decisions Sciences Institute at http://www.decisionsciences.org/Proceedings/DSI2008/docs/95-3804.pdf. Copyright © 2008 the author. All rights reserved.