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Factors Influence on Success Mass Customization
Accounting Faculty Research
  • Wai Kwan (Elaine) Lau, Marshall University
Document Type
Conference Proceeding
Publication Date
This paper summarizes the common elements of mass customization (MC). It argues that MC should be viewed as a manufacturing management system that synergizes and integrates all the elements. Then, three factors, customer, technology, and organizational factors are identified. The moderating effects between implemented MC and improved performance are discussed.

This is a published conference proceeding. The version of record is available from Decisions Sciences Institute at Copyright © 2008 the author. All rights reserved.

Citation Information
Lau, W. K. Elaine (2008). “Factors Influence on Success Mass Customization.” Proceedings of Decision Sciences Institute Conference, Baltimore, MD.