Presentation
The concept of perceived but nonexistent power in intrachannel conflict situations
Annual meeting of the Society for Marketing Advances
(2000)
Keywords
- Perceived Power,
- Intrachannel Conflict Situations
Disciplines
Publication Date
November, 2000
Location
Orlando, FL
Citation Information
Vivek Pandey and B. R. Wooldridge. "The concept of perceived but nonexistent power in intrachannel conflict situations" Annual meeting of the Society for Marketing Advances (2000) Available at: http://works.bepress.com/vivek-pandey/48/