Article
The Concept of Perceived but Nonexistent Power in Intra-Channel Conflict Situations
Journal of Marketing Channels
(2003)
Abstract
This article attempts to develop the idea of power that is nonexistent but is present in the perception of the subject channel member in his/her understanding of the power position of the other channel member. Such perceptions, one can conclude, will also affect the behavior of the subject channel member during intrachannel conflicts. The purpose of this article is to present the idea of nonexistent but perceived power as an influence strategy and to discuss future avenues of developing and testing these ideas. Based on the ideas developed in this paper and the proposed model illustrating the concept of perceived power, several hypotheses can be obtained for empirical testing. Several potential methods are presented for testing these ideas.
Keywords
- Channel power,
- nonexistent power,
- intra-channel conflict
Publication Date
2003
DOI
https://doi.org/10.1300/J049v11n01_05
Citation Information
Vivek Pandey and B. R. Wooldridge. "The Concept of Perceived but Nonexistent Power in Intra-Channel Conflict Situations" Journal of Marketing Channels Vol. 11 Iss. 1 (2003) p. 65 - 73 Available at: http://works.bepress.com/vivek-pandey/19/