|March 2011 - Present||Deakin Business School, Deakin University, Australia|
|March 2011 - Present||Department of Information Systems & Business Analytics, Deakin University, Australia|
Social Media, Digital Data Genesis/Streams, Data Analytics, and Mixed Methods Research
Deaprtment of Information Systems & Business Analytics
Deakin Business School
221, Burwood Highway
Conference Paper (2)
Contributions to Books (1)
Contribution to Book
Facebook Content Analysis: A Study into Australian Banks' Social Media ...
Social Media Data Extraction and Content Analysis (2016)
Understanding the motives that encourage users to adopt social media to communicate with businesses is very important. This research study ...