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Identity form matters: White racial identity and intergroup attitudes
Self and Identity (2012)
  • Victoria Plaut, Berkeley Law
  • Matt J Goren, University of Georgia

Previous research has drawn mixed conclusions regarding the relationship between White racial identity and attitudes toward diversity. We propose that identity form may help to disambiguate this relationship. In the present study, White participants wrote brief essays and were grouped based on their exhibition of one of three White identity forms: power-cognizant, prideful, or weakly identified. These groups were then compared on measures of White identification and attitudes toward diversity. A power-cognizant identity was associated with more pro-diversity attitudes than a prideful identity, despite equivalently high identification. A weakly identified form was associated with low identification and relatively neutral attitudes toward diversity. The findings suggest that, when predicting Whites’ attitudes toward diversity, identity form matters.

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Citation Information
Victoria Plaut and Matt J Goren. "Identity form matters: White racial identity and intergroup attitudes" Self and Identity Vol. 11 (2012)
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