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A Face-to-Face Request is 34 Times More Successful Than an Email
Harvard Business Review (2017)
  • Vanessa K Bohns, Cornell University
It is often more convenient and comfortable to use text-based communication than to approach someone in-person, but if you overestimate the effectiveness of such media, you may regularly—and unknowingly—choose inferior means of influence.
  • communication,
  • influence,
  • success
Publication Date
April 11, 2017
Publisher Statement
© Harvard Business School. All Rights Reserved.
Citation Information
Suggested Citation

Bohns, V. K. (2017). A face-to-face request is 34 times more successful than an email. Harvard Business Review. Advanced online publication.