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You’re Already More Persuasive than You Think
Harvard Business Review (2015)
  • Vanessa Bohns, Cornell University ILR School
Abstract
We tend to have a lot of misconceptions about influence — how much of it we have, the best way to wield it. Fortunately, the reality is more encouraging than we imagine. The power of a simple, direct request is much greater than we realize.
Keywords
  • Social influence,
  • power,
  • persuasion,
  • egocentrism,
  • social prediction,
  • leadership
Publication Date
2015
Citation Information
Vanessa Bohns. "You’re Already More Persuasive than You Think" Harvard Business Review (2015)
Available at: http://works.bepress.com/vanessa-bohns/10/