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Article
“Going mobile” in business communication at an Arabian gulf university
Business Communication Quarterly
  • Chrysi Rapanta, Zayed University
  • Catherine Nickerson, Zayed University
  • Valerie Priscilla Goby, Zayed University
Document Type
Article
Publication Date
1-1-2014
Abstract

© 2014 by the Association for Business Communication. In this article, we describe a project in which undergraduate business seniors at a university in the Arabian Gulf created or evaluated the chapters of an iBook as part of their final course in business communication. Students were surveyed throughout the project, and they also participated in a focus group discussion at the end. The aim was to evaluate their experience with learning from a peer-generated iBook and to identify any motivating factors behind it. The study showed that incorporating mobile learning into the business communication classroom was highly meaningful for the students involved for a range of different reasons.

Publisher
SAGE Publications Inc.
Keywords
  • Business communication instruction,
  • Focus group discussion,
  • IBook,
  • Mobile learning
Scopus ID
84947907337
Indexed in Scopus
Yes
Open Access
No
https://doi.org/10.1177/2329490614545358
Citation Information
Chrysi Rapanta, Catherine Nickerson and Valerie Priscilla Goby. "“Going mobile” in business communication at an Arabian gulf university" Business Communication Quarterly Vol. 77 Iss. 4 (2014) p. 357 - 375 ISSN: <a href="https://v2.sherpa.ac.uk/id/publication/issn/2329-4906" target="_blank">2329-4906</a>
Available at: http://works.bepress.com/valeriepriscilla-goby/28/