Assistant Professor, Marketing; Rohrer College of Business
My current research involves investigating factors like gender and persuasion knowledge that influence consumers' reliance on price to judge the quality of products and make purchase decisions. Also, I am exploring consumer decision making processes in a digital world and examining the effect of online review information on sales and revenues.
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About Vahid Rahmani
My current research involves investigating factors like gender and persuasion knowledge that influence consumers' reliance on price to judge the quality of products and make purchase decisions. Also, I am exploring consumer decision making processes in a digital world and examining the effect of online review information on sales and revenues.
| 2017 - Present | Assistant Professor, Marketing, Rowan University ‐ Rohrer College of Business | |
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Research Interests
Honors and Awards
- Stanley C. Hollander Best Retailing Paper Award at Academy of Marketing Science Conference, 2019
- Frances R. Lax fund for professional development, 2019
- Certificate of Achievement for completing the Innovation & entrepreneurship faculty training boot camp, 2018-2019
| 2017 | PhD Business Administration - Marketing, Old Dominion University | |
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| 2011 | M.S. International Business, Shahid Beheshti University | |
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| 2007 | B.S. Business Administration, University of Tehran | |
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