The role of professional advisors across colleges and universities has gained recognition and is seen as “integral to fulfilling the teaching and learning mission of higher education” (NACADA, 2006). Yet, there remains an ambiguity about our profession and our skill sets. Faculty actively seek advisor assistance in dealing with at-risk students or student issues, but many would be hard pressed to describe the advisor role in recruitment, retention, and student development. College and university administrators wrestle with the larger issues of institutional visions and missions, but have yet to fully visualize the advisor skill sets as a partner in achieving the institutional higher purpose (Faust, 2009).