Abstract This research focuses on the increasing importance of e-retailing as a major mode of retailing, which retailers must integrate into their management strategy, if they are to maintain or gain competitive advantage in the industry. The study examines the benefits and challenges that accompany e-retail adoption or non-adoption by retail organisations. To this end, a survey was conducted to determine the views and preferences of customers and retailers in the researchers’ community regarding the adoption or non-adoption of e-retailing. The results of the research are positioned as a frame of reference for designing organisational management strategies.
- management strategy,
- change management
Available at: http://works.bepress.com/ugo_digwo/2/