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Article
E-business Adoption as a Form of Management Strategy: An e-Retailing Perspective
Proceedings of the Salford Postgraduate Annual Research Conference (SPARC) (2009)
  • Ugo Digwo
Abstract

Abstract This research focuses on the increasing importance of e-retailing as a major mode of retailing, which retailers must integrate into their management strategy, if they are to maintain or gain competitive advantage in the industry. The study examines the benefits and challenges that accompany e-retail adoption or non-adoption by retail organisations. To this end, a survey was conducted to determine the views and preferences of customers and retailers in the researchers’ community regarding the adoption or non-adoption of e-retailing. The results of the research are positioned as a frame of reference for designing organisational management strategies.

Keywords
  • e-retailing,
  • management strategy,
  • e-business,
  • change management
Publication Date
2009
Publisher Statement
http://www.lulu.com/shop/university-of-salford/proceedings-of-the-salford-postgraduate-annual-research-conference-2009/ebook/product-17365111.html
Citation Information
Ugo Digwo. "E-business Adoption as a Form of Management Strategy: An e-Retailing Perspective" Proceedings of the Salford Postgraduate Annual Research Conference (SPARC) (2009)
Available at: http://works.bepress.com/ugo_digwo/2/