That was the tweet that got people asking:
Was Microsoft Wrong to Use the Japanese Earthquake for Marketing?
It all started with what some people consider the age old scratch my back and I’ll scratch your back concept i.e. to donate $100,000 and at the same time use that effort to market Bing.
The tweet led to a whole lot of criticisms such as:
- Band-Aid approaches,
- best practices,
- Charitable Work,
- Corporate Social Responsibility,
- Good Work
Available at: http://works.bepress.com/ufuoma_barbara_akpotaire/12/