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Help or Not - Series 1: Microsoft’s Bing Japan Earthquake Tweet
The SISGI Group (2011)
  • Ufuoma Barbara Akpotaire, Columbia University
Abstract

That was the tweet that got people asking:

Was Microsoft Wrong to Use the Japanese Earthquake for Marketing?

It all started with what some people consider the age old scratch my back and I’ll scratch your back concept i.e. to donate $100,000 and at the same time use that effort to market Bing.

The tweet led to a whole lot of criticisms such as:

Keywords
  • Band-Aid approaches,
  • best practices,
  • Charitable Work,
  • Corporate Social Responsibility,
  • Donation,
  • Good Work
Publication Date
Spring April 4, 2011
Citation Information
Ufuoma Barbara Akpotaire. "Help or Not - Series 1: Microsoft’s Bing Japan Earthquake Tweet" The SISGI Group (2011)
Available at: http://works.bepress.com/ufuoma_barbara_akpotaire/12/