Celebrities have been accused of oversimplifying the conflict in Darfur, of exaggerating the number of people killed and of cursorily labelling it the ‘first genocide of the 21st century’. Celebrity activists have also been criticized for advocating drastic measures like military intervention, and for aggressively pursuing the fulfilment of arrest warrants by the International Criminal Court at the expense of quiet diplomacy and reconciliation, ultimately making matters worse. This article examines the role of two Hollywood celebrities—Mia Farrow and George Clooney—in Sudan’s ‘messy war’. It claims that most proponents and critics of celebrity activism overestimate the role that these two individuals played. Clooney and Farrow did not act alone but were latecomer adherents to a transnational advocacy network (the Save Darfur Coalition) and their role was more in strengthening than in altering messages.