Skip to main content
Article
Negotiating Globally with Fearful Attachment: An Individual and Contextual Approach to Risk
WCOB Faculty Publications
  • Sujin Lee, KAIST, Daejeon, Korea
  • Mary Kern, CUNY Bernard M Baruch College
  • Wendi L. Adair, University of Waterloo
  • Zeynep G. Aytug, California State Polytechnic University - Pomona
  • Tuvana Rua, Sacred Heart University
Document Type
Article
Publication Date
1-1-2014
Abstract

The perception and regulation of risk have been much examined in negotiation theory but underexplored in the culture and negotiation literature, despite their important economic consequences for those negotiating globally. This research shifts the culture and negotiation literature to a new direction: We examine individual (fearful attachment) and contextual (negotiator role) predictors for global negotiators¡¯ risk perception and regulation strategies, and economic outcomes. Using social psychology¡¯s attachment to social groups construct, we show that sellers fearfully attached to their same-nationality social groups perceived greater risk and in turn were more motivated for relationship-building with the counterpart as a risk-regulating strategy (Study 1). Moreover, fearfully attached sellers, who used more risk-regulating, relationship-building strategies, e.g., fewer threats to walk away, claimed less value (Study 2). Our findings suggest that fearfully attached sellers regulate risk through motivational (relationship-building) and behavioral (avoiding threats) means that may impede their ability to claim value when negotiating globally.

DOI
10.5465/AMBPP.2014.13249
Citation Information
Lee, S., Kern, M., Adair, W.L., Aytug, Z.G., & Rua, T. (2014) Negotiating globally with fearful attachment: an individual and contextual approach to risk. Philadelphia: Academy of Management Annual Meeting Proceedings. doi:10.5465/AMBPP.2014.13249abstract