As traditional media commonly cover social media content, this study compares the news articles in traditional and social media to see how they differ in influences, agendas, and coverage. In doing so, this article and seeks to understand the relationship between social media voices and traditional news coverage. By analyzing the Danlait crisis in Vietnam, this case study finds that a triggering event occurred within the participatory culture of social media, from which an online media hype developed. Traditional media then picked up the story, though the routines that constrain traditional media content clearly distinguish it from the social media agenda. The research also leaves room for further case studies and qualitative approach to understand why and how traditional media chooses to cover a social media content, and how social platforms and users impact news coverage in traditional media outlets.