Social media is considered one of the most popular communication platforms in Vietnam. Recently, organizations in Vietnam have seen a rise of social media usage during crises when stakeholders seek and share news about a corporate crisis on social media, and organizations start to response on this same channel. This study examines the use of social media for crisis communication in Vietnamese organizations. Little research has dedicated to exploring this topic, on the use of social media in PR or in crisis communication in a Vietnamese setting. To address this gap, this research employs the diffusion of innovation (DOI) theory and the networked crisis communication theory (NCCT) to identify the many influences on social media adoption for crisis communication within organizations.