By the increased use of smartphone on day-to-day life, there is a huge impact on the environment because of the non-environmentally friendly production process, carbon emission, the use of toxic material, recycled process, and e-waste. For the success of making an eco-friendly phone, this paper helps in enlightening the need for technology developments and constructing the roadmap for the pioneer of eco-friendly phone. This paper first uses SWOT as a tool to analyze Google’s internal and external issues, and then a list of 9 market drivers and 14 product features are presented and used to develop the driver-product feature rankings. According to the ranking, technology benchmarking and resource allocation are presented. A final technology roadmap of developing a Google eco-friendly phone of the three timelines is provided at the end.