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Book
Instructor’s Manual for Lessons Learned from Leading Entrepreneurs: Cases in Business and Entrepreneurship
(2012)
  • Todd A Finkle, Gonzaga University
Abstract
This book examines the success stories of some of the most successful entrepreneurs of our generation: Steve Jobs & Apple, Inc.; Warren E. Buffett & Berkshire Hathaway, Inc.; Sergey Brin & Larry Page of Google, Inc.; and Wayne Huizenga’s Waste Management, Inc., Blockbuster, Inc. & Republic Industries. Steve Jobs and Apple, Inc. start your journey by investigating the life and passion of entrepreneur, Steve Jobs. Jobs and his friend, Steve Wozniak founded and built Apple, Inc. into a multi-billion billion dollar company. The case illustrates the rise, fall, and current state of the Apple, Inc. The case illustrates how individual passion, determination, and innovation are critical elements in the start up and growth of a business. Apple, Inc. is arguably one of the most innovative technology companies to emerge in the last three decades. Apple, Inc. is responsible for bringing to market such products as the Macintosh computer and laptop, iPod and iTunes, iPhone and iPad. Warren E. Buffett & Berkshire Hathaway, Inc. discusses the history and background of one of the most successful entrepreneurs, Warren E. Buffett, and the company that he built, Berkshire Hathaway, Inc. The investment genius of Buffett who is affectionately called the “Oracle of Omaha” is examined. The progressions of Buffett’s entrepreneurial endeavors are followed from his youth, college, Wall Street, investment partnership, and Berkshire Hathaway. The case discusses Buffett’s keys to success, including his value system, and investment philosophy. The case creates an investment philosophy that Buffett uses when he performs due diligence on potential investments. Readers are also exposed to the entrepreneurial personality of Buffett as well as the current investments that Buffett has made. The case also gives an in-depth analysis of the background, personality, and history of Warren E. Buffett. Buffett’s childhood and psychological makeup are discussed as well as the various influences in his life. Corporate Entrepreneurship & Innovation in Silicon Valley: The Case of Google, Inc. examines one of the most successful technology companies of all time. The Google case documents the background and education of the founders, Sergey Brin and Larry Page. The case takes the reader through each of the steps leading up to the start-up and growth of Google, Inc. The case also looks at the background and infrastructure of Silicon Valley, philanthropic endeavors of Google, past and current business strategies utilized by the company, and keys to success. Wayne Huizenga: The Tale of a Classic Entrepreneur examines the childhood, background, and education of Wayne Huizenga. Huizenga’s career started with a single garbage truck in 1962, from which he was the only person in history to build three Fortune 1000 companies and six NYSE-listed companies. H. Wayne Huizenga had become one of the richest men in the world with a net worth of $2.3 billion. The case documents Huizenga’s life as a self-made entrepreneur who made his fortune in garbage hauling (Waste Management, Inc.), video rentals (Blockbuster, Inc.), automobile sales and rentals, security alarms, professional sports franchises, hotels, portable toilets, lawn care, bottled water, pest control, billboards, and machine parts washing service (Republic Industries, Inc.). He is also the only person to ever own three professional sports teams in a single market. Beano’s Ice Cream Shop is a classic case study that has appeared in several leading textbooks all over the world. This case study involves the following in regards to the acquisition of a franchise: franchise selection process, negotiations with a potential investor, and valuation. The case acquaints the reader with: (1) the difficulty of starting new ventures, (2) the sources of advice for acquiring a franchise, (3) the opportunity costs of becoming self-employed, and (4) the complexities of finding and negotiating with a financial partner. The Crowne Inn: The Case of a Family Business in Turmoil is a case that focuses on valuation and succession issues. The owner of the family business passed away and the stock of the company moved into the wife’s name. The son was attempting to purchase the family business from the mother. The family’s attorney, Bobby Free, devised three possible solutions to the problem: (1) have the son pay a lump sum, (2) have the son pay a smaller lump sum and a set amount per month, or (3) sell the business outright to an outside party. Timko Export Management Company: The Dynamics of International Entrepreneurship focuses on the dynamics related to small-to-medium sized manufacturing enterprises going global. The case examines the economic risk. Specifically, the case follows how a global manufacturer grew, competed, and managed the risks involved with operat8 ing an international business and the preventative measures it may have taken to protect itself in the event of a currency crisis. West Point Market: Managing a Challenge from the EEOC illustrates how an independent family business dealt with a charge of racial discrimination from a federal agency. Issues of race, politics, and finance complicate this challenge. The case provides an example of a real-life potentially devastating decision-making situation. The case is unique in the sense that it was initiated with a commissioner’s charge from the EEOC in Washington, DC. Commissioner’s charges rarely attack small businesses. They almost always target larger organizations like Toyota, Procter and Gamble, and PepsiCo. Russell Vernon, a second-generation owner and manager of a successful upscale specialty store, West Point Market, must decide whether to go to court, settle or reconcile with the Equal Employment Opportunity Commission. He firmly believes that he is innocent. If he chooses to settle the case out of court, he could be construed as a racist. If he chooses to go to court and loses, his business may not survive. The future of his family business depends on the outcome of his decision. This emotionally charged situation is presented as a management decision that must be based on an analysis of the facts. The case discussion will be greatly enhanced if the students who, no doubt, will already have positions on “the role of governmental agencies” and “the use of racial-based quotas in the workforce” are taught to take a cost/benefit approach to a matter that they may have strong feelings about. Should I Buy the Jerry’s Famous Frozen Desserts Chain? focuses on the acquisition of a very successful frozen dessert retail chain. The purpose of the case study is to acquaint the reader with the flow of events that occur during the initial stages of a small business acquisition. The case evaluates the various forms of debt and equity financing that are available and how to structure a deal to purchase the chain.
Keywords
  • Entrepreneurs,
  • Steve Jobs,
  • Apple,
  • New Ventures,
  • Warren Buffett,
  • Berkshire Hathaway,
  • Entrepreneurship,
  • Google,
  • Sergey Brin,
  • Larry Page,
  • Wayne Huizenga,
  • Waste Management,
  • Franchising,
  • Entrepreneurial Financing,
  • Small Business Acquisitions,
  • Valuations,
  • Startups,
  • Startup,
  • Family Business Succession,
  • Blockbuster Video
Publication Date
Winter February 27, 2012
Publisher
Finkle & Associates, LLC
ISBN
978-0615522777
Citation Information
Finkle, T.A. (2012). Instructor’s Manual for Lessons Learned from Leading Entrepreneurs: Cases in Business and Entrepreneurship. ISBN: 9781463797157. Finkle & Associates, LLC. Spokane, WA.