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Article
Blockbuster Entertainment: A closer look
Association of Private Enterprise Education (APEE) Annual Conference (1993)
  • Todd A Finkle
Abstract
This article evaluates the success of Blockbuster Entertainment. The history and keys to success are evaluated along with H. Wayne Huizenga, the person who was responsible for the growth of the company.
Keywords
  • Entrepreneurship,
  • Entrepreneur,
  • Marketing,
  • Promotion,
  • Marketing Research
Publication Date
1993
Citation Information
Finkle, T.A. & Beggs, J. (1993). Blockbuster Entertainment: A closer look. Association of Private Enterprise Education (APEE) Annual Conference.