Blockbuster Entertainment: A closer lookAssociation of Private Enterprise Education (APEE) Annual Conference (1993)
This article evaluates the success of Blockbuster Entertainment. The history and keys to success are evaluated along with H. Wayne Huizenga, the person who was responsible for the growth of the company.
- Marketing Research
Citation InformationFinkle, T.A. & Beggs, J. (1993). Blockbuster Entertainment: A closer look. Association of Private Enterprise Education (APEE) Annual Conference.