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IMPACT OF E-COMMERCE ON ENTREPRENEURS AND SMALL BUSINESSES: OPPORTUNITIES, CHALLENGES, AND STRATEGIES
Entrepreneurial Executive (2000)
  • Todd A Finkle, Gonzaga University
Abstract
Small businesses and entrepreneurs are rushing to the Internet to do business and reach new markets. While e-commerce is used for advertising, business-to-consumer and business-to-business transactions, small businesses and entrepreneurs encounter several challenges. This paper examines both the opportunities and challenges that are posed by the use of e-commerce and makes recommendations to small businesses and entrepreneurs so they can overcome the challenges and exploit the opportunities presented by e-commerce.
Keywords
  • Entrepreneurship,
  • Small Business,
  • The Internet,
  • Entrepreneurs,
  • Opportunities,
  • Challenges and E-Commerce,
  • Startups,
  • Startup
Publication Date
2000
Citation Information
Todd A Finkle. "IMPACT OF E-COMMERCE ON ENTREPRENEURS AND SMALL BUSINESSES: OPPORTUNITIES, CHALLENGES, AND STRATEGIES" Entrepreneurial Executive Vol. 5 (2000)
Available at: http://works.bepress.com/todd_finkle/38/