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Article
Richard Branson and Virgin, Inc.
Journal of the International Academy for Case Studies (2011)
  • Todd A Finkle, Gonzaga University
Abstract
Richard Branson built a billion dollar company based on numerous entrepreneurial endeavors, however he was facing one of the most difficult times in his career. The global economic crisis had a significant negative impact on his companies’ revenues and earnings. Virgin, Inc. was down 40%. The world was stuck in the worst economic crisis since the 1930’s. The Dow Jones Industrial Average (DJIA) had collapsed 55% from 2007 to 2009 and the banking system was on the verge of collapse. Yet, Branson was optimistic because he was thinking about what opportunities lay ahead. He had five billion dollars in cash and needed to determine what strategies he must utilize to manage and grow his firm through this chaos.
 
Keywords
  • Entrepreneurship,
  • Creativity,
  • Corporate Entrepreneurship,
  • Management of Innovation,
  • Design Innovation,
  • New Product Development,
  • Innovation Management,
  • Entrepreneur,
  • Virgin,
  • Start-ups,
  • Scalability in Entrepreneurial ventures,
  • Billionaire,
  • Richard Branson,
  • Innovation,
  • Startup,
  • Startups,
  • Dyslexia,
  • Learning Disability,
  • Music,
  • Virgin Records
Publication Date
2011
Citation Information
Todd A Finkle. "Richard Branson and Virgin, Inc." Journal of the International Academy for Case Studies Vol. 17 Iss. 5 (2011) p. 109 - 121
Available at: http://works.bepress.com/todd_finkle/22/