Article
Business Communication Practices From Employers’ Perspectives
Business and Professional Communication Quarterly
Document Type
Article
Disciplines
Publication Version
Accepted Manuscript
Publication Date
5-1-2016
DOI
10.1177/2329490616644014
Abstract
This study investigates the meaning of communication skills from employers’ perspectives. Students enrolled in a business communication course were asked to contact potential employers in their fields of interest, requesting information about important communication skills in those fields. Using content analysis, two coders familiar with business communication analyzed 52 of the resulting open-ended responses. The analysis of 165 skills suggests employers recall oral communication more frequently than written, visual, or electronic communication skills. Of oral communication subskills, interpersonal communication was mentioned more than other workplace communication skills.
Copyright Owner
Association for Business Communication
Copyright Date
2016
Language
en
File Format
application/pdf
Citation Information
Tina Coffelt, Matthew J Baker and Robert C Corey. "Business Communication Practices From Employers’ Perspectives" Business and Professional Communication Quarterly Vol. 79 Iss. 3 (2016) p. 300 - 316 Available at: http://works.bepress.com/tina-coffelt/8/
This article is published as Coffelt, T. A., Baker, M. J., & Corey, R. C. (2016). Business communication practices from employers’ perspectives. Business and Professional Communication Quarterly, 79, 300-316. doi:10.1177/2329490616644014. Posted with permission.