Developing a library assessment program is often a challenging task. Librarians and staff may question allocation of resources to assessment activities and feel threatened by potential results. This paper presents a case study for using library user surveys as the foundation for an evolving assessment program and related organizational development activities. While highlighting some findings from the surveys, the paper focuses on the “getting started in library assessment” experiences of the Library at the University of Illinois at UrbanaChampaign. Strategies employed by the Services Advisory Committee to promote assessment and begin to create a culture of assessment will be presented, as well as current plans, successes, and failures, and our assessment directions for the future.