To engage iGen students, we leverage their social media sensibilities and their appetite for “storification” in an innovation-centric business systems lab series built on Salesforce.com’s cloud-based platform, Force.com. The exercises are cast as blog entries, posted by a fictional student peer. Through the blog, the main character relates the story of her chance involvement in a Silicon Valley startup and invites readers to follow along as she develops a basic business system to support their venture capital funding efforts. Over the story arc, students uncover both the “how’s” and the “why’s” as they create a mobile app, evolve a data model, customize dashboards, explore social business and CRM features, implement business rules and apply process automation in just six 75-minute sessions. Unlimited free lifetime accounts with browser-based access and Saleforce’s “clicks not code” approach make Force.com a zero-cost, device/platform-independent solution for easy-to-administer exercises that engender student engagement, enthusiasm and self-efficacy.